Shanghai Yunhong attends BASF global distributor focus event
Release time：2025-12-12
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On October 31,2025, Bei Yan, General Manager of Shanghai Yunhong Chemical Preparations and Excipients Technology Co., Ltd. (Xiaohong), was invited as a key distributor representative of BASF Pharmaceutical Materials and Applications to attend the one-day "Distributor Spotlight" global event at BASF Group headquarters in Ludwigshafen, Germany. He joined dozens of partners worldwide for this industry networking extravaganza.
Deep Conversation
Co-creating a New Blueprint for Pharmaceutical Materials Cooperation
During the event, Paul Smaltz, Senior Vice President of BASF Medical Materials and Applications, joined business leaders and global distributor representatives in in-depth discussions on industry trends, customer needs, and innovation directions. They explored ways to enhance global collaboration and strategic synergy, strengthen partnerships, improve customer experience, and drive high-quality development in the pharmaceutical industry.
The lively exchange and dynamic brainstorming at the event injected fresh momentum into deepening future collaboration and driving product innovation.
Behind the Scenes
Experience the Power of "Creative Chemistry"
Beyond the dynamic industry exchanges, the event featured a special "Behind-the-Scenes Exploration" tour. Xiao Hong visited BASF's global integrated facility to gain firsthand insight into the complete lifecycle of pharmaceutical excipients—from laboratory R&D to market launch. She witnessed the manufacturing processes and quality control systems behind flagship products like Kollidon® PVP, with each step demonstrating BASF's relentless pursuit of product excellence and continuous technological innovation. This experience not only left us deeply impressed but also strengthened our confidence in delivering superior solutions to clients.
Walk together
Explore new possibilities in the pharmaceutical market
As a long-standing trusted partner of BASF, Xiaohong has consistently dedicated itself to introducing globally leading pharmaceutical materials and technologies to the domestic market, providing pharmaceutical clients with efficient and reliable formulation support. This visit to BASF headquarters not only strengthened our strategic mutual trust but also offered clearer insights into the innovative trends in the pharmaceutical materials sector. Moving forward, Xiaohong will continue to collaborate with BASF, delivering superior products and professional services to domestic clients, and jointly driving the efficient development of the pharmaceutical industry.
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